Two of the greatest challenges facing coaches and other entrepreneurs are zeroing in on who they are meant to serve and knowing who they can trust to assist with that exploration. Alison has been instrumental in helping silence the voices in my head of well-meaning mentors who steered me down “logical” paths that did not serve me and only ended up prolonging my journey towards success. She’s a keen observer and listener and has been invaluable in helping me peel away the layers covering the calling that both attracts my ideal client and feeds my soul!

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